Project
2018 Midterm Election
Branding
Role
Art Direction
Branding
The Problem
The Philadelphia Inquirer wanted to create a consistent brand for their 2018 Midterm Election coverage. It included a dedicated landing page and Voter’s Guide resource. They also wanted to launch a newsletter capitalizing on their popular column, Clout.
The Solution
I worked to create a flexible and versatile brand that could be adapted across all of the products. It can also be used for future elections, both local and national. Along with the branding, I created a full marketing campaign including digital ads, postcards, and emails.
